Roadshow: Mobile. Versatile. Directly connected to people.
A roadshow makes your campaign mobile: changing locations, maximum attention, and direct contact with the target group.
A roadshow is a temporary marketing or communication campaign that takes place at several locations in succession, e.g., in cities, shopping centers, at events, or in front of retail locations.
In contrast to static advertising, a roadshow generates movement, visibility, and direct dialogue with the target group.
Are you interested in a mobile campaign? Then feel free to contact us for a no-obligation consultation.
Roadshow: The many possibilities
Every roadshow is unique and tailored to the needs of our customers. We support you with various types of roadshows. Possible formats include:
Mobile escape game
Compact escape experiences in a mobile setting (“escape on wheels”).
Career shuttle / recruiting mobile
Bus or shuttle vehicle as an information or consulting element for recruiting campaigns, e.g., mobile HR stops near universities or at job fairs.
Sampling / Product samples
Direct distribution and experience of products on site
Experience stations / experience areas
Small experience modules (ice cream truck, VR module, photo stations).
Info spots / Mobile info points
Smaller, flexible stands or pop-up modules with information material, contact persons, or touchpoints.
Hybrid formats
Combinations of several formats, e.g., escape game + sampling + experience stations.
An overview: The advantages of a roadshow
A roadshow generates maximum attention because it moves to where your target audience is currently located. With each new location, the campaign gains additional reach and remains a topic of conversation for longer. This ensures lasting visibility for your brand.
It enables direct contact with your target group: live, personal, and without detours. People can ask questions, try out products, or simply engage in dialogue. This creates a genuine brand relationship that goes beyond a mere advertising message.
The high quality of the experience ensures that your message sticks in people’s minds. Roadshows are interactive, surprising, and often a small event in themselves, creating emotions that have a positive effect on brand perception.
Roadshows also offer enormous content potential. Participants take photos, share them on social media, and thus generate additional attention for your campaign. This user-generated content extends the reach of your campaign far beyond the actual location.
Practical case study: Our successes
Joyn Escape Game – Interactive storytelling on tour in Germany
In June 2019, Joyn, a joint venture between ProSieben, Sat.1 and Discovery, launched the app with the largest free TV offering in Germany.
To promote the new in-house production “23 Murders”, we developed a unique live experience – at the time under the name Young Targets: a mobile escape game that toured across Germany.
In collaboration with EXIT and Deutsche Hochschulwerbung, an immersive gaming experience was created that brought the dark world of the series to life in a creative and exciting way.
What we contributed to the project:
- Conception and story development of the escape game
- Logistics and tour management through six major German cities (Frankfurt, Munich, Hamburg, Düsseldorf, Leipzig, Berlin)
- Participant management and on-site support
- Aftermovie production and event documentation
Highlights:
The escape game combined innovative live marketing with gripping storytelling and reached students and series fans directly at university locations and busy city centers.
TECH-SHUTTLE – Successful roadshow for future talents
The TECH-SHUTTLE was a sustainable and innovation-driven job discovery tour for students, graduates and young professionals.
In a unique combination of conference program and bus tour, we took the participants directly to the most exciting employers in the local digital economy.
On site, the Future Talents experienced the latest technology trends, gained exclusive insights behind the scenes and made personal contacts for their careers.
What we contributed to the project:
- Development of a holistic event concept
- Coordination of well-known corporate partners and locations
- Design and implementation of the conference program (keynotes, panels, tour guiding)
- Organization of roadshow logistics (shuttle, route planning, time management)
- Participant management & personal support on site
- Development and implementation of event communication (recruiting, social media, promotion)
Highlights:
Although the project has now been completed, it serves as an example of how complex, multi-stage events can be successfully implemented through creative concepts, precise planning, and comprehensive support.
Whether it’s recruiting, product launches, or brand activation, we develop roadshows that inspire lasting enthusiasm and get straight to the heart of your goals. Let’s plan your next mobile campaign together! Request a non-binding quote now