New product?
Great offer?
Then show it to your target audience!
Whether you want to launch a new product, promote a bestseller or advertise a specific job opening – direct contact with your target audience is the be-all and end-all of any campaign! Trendkost Promotionagentur is an expert in holistic promotional campaigns, tailored from the outset to the precise needs of your target audience.
In addition to broad target group outreach, we work closely with our campus marketing partner, Deutsche Hochschulwerbung, whenever the focus is specifically on students as a target group.
Want to find out more? Just get in touch with us and we’ll get back to you right away.
Our range of services covers all aspects of successful campaign management in the sense of a full service:
CONSULTATION
Get in touch with us to discuss the many possibilities that promotion has to offer. We’re happy to advise you on a concept tailored to your company. Whether by phone, email or in a face-to-face meeting – we’re here for you at any time, to meet your individual needs.
PLANNING
You’ve decided to run a promotion with us? Great! In the next step, we’ll work together to identify your target audience and campaign goals.
Based on this, we determine the locations for your promotion, where we can reach your target audience with as little wastage as possible.
LOGISTICS
From the reliable transport of your advertising materials to careful set-up on site. To ensure your campaign runs smoothly, our logistics team guarantees that everything is in the right place at the right time. We also remain flexible when it comes to short-notice changes or special requirements.
IMPLEMENTATION
It’s showtime: We take action and bring your message directly to your target audience through your individually tailored promotional activity. Our promoters become ambassadors for your product, your service and your company by engaging with your customers on an equal footing.
REPORTING
Naturally, every one of our campaigns concludes with detailed feedback from us. In it, we report back to you on how the promotion went and give our assessment of the interaction with your target audience. You can also expect a photo report from us, as well as a recommendation for follow-up strategies.
RESULTS
Your campaign has been rolled out. Now it takes a little patience to reap its rewards. That’s because the target audience’s reaction during the promotion is certainly an important indicator of the campaign’s success. In the end, though, what matters most is whether those interested actually get in touch with your company.
See for yourself what we can do as a promotion agency!
A selection of our best cases:
Bicycle advertising for Rewe: a targeted campaign delivered in record time
For our client Rewe, we successfully delivered an innovative, targeted advertising campaign focused on mobile outdoor advertising in Munich, Berlin and Hamburg. For one week, Ad-Wheels’ CLP advertising bikes were out every day in industrial estates, drawing attention to Rewe’s attractive job openings – aimed specifically at employees looking to switch from other companies.
Why this case stands out:
Thanks to our fast response time, we were able to roll out the entire campaign in record time, specifically addressing the wave of redundancies in the affected regions. In doing so, we not only achieved an effective advertising impact but also actively helped create new career opportunities.
Creative multi-channel advertising campaign for Uber Eats in Germany
Uber Germany GmbH ran a creative advertising campaign across six German cities to boost awareness of its food delivery app, Uber Eats. The selected cities were Halle (Saale), Wilhelmshaven, Wolfsburg, Zwickau, Freiburg im Breisgau and Schwerin. The campaign combined several advertising formats, including bicycle saddle covers, flyer distribution, transport advertising and a photo booth, to ensure broad reach. A key offer was a €30 discount on the first two orders, at €15 per order.
Saddle covers: In each of the six cities, 5,000 saddle covers were distributed to target cyclists directly. Distribution took place in locations with high cycling traffic, such as city centres, weekly markets and educational institutions. Special logistical adjustments allowed for flexible resource allocation between cities, depending on local cycling activity.
Flyer distribution: An experienced team of promoters carried out a comprehensive flyer distribution campaign to increase brand awareness and win new customers. The flyers featured information about the Uber Eats offer and the discount mentioned above.
Transport advertising and photo booth: Transport advertising and a photo booth were also used to capture the target audience’s attention and make the campaign more interactive.
Bicycle advertising for Amiva
As a promotion agency, we ran a particularly successful bicycle advertising campaign in Münster for our client Amiva. For two weeks, the XXL advertising bike travelled through Münster every day. What makes this campaign special is that Amiva found the perfect advertising medium with us to promote their young, sustainable mobile network brand.
Why this case stands out:
The eco-friendly bicycle advertising was a perfect match for Amiva’s green brand philosophy, which includes climate-positive tariffs and support for social and ecological projects – a coherent interplay of message and medium.
As strong advocates of sustainable advertising, we offer all our clients the option of either storing the bicycle advertising banner for future campaigns or handing it over to the client to use for the office, trade fairs and more.
We are convinced!
And so are our customers!
